ESPN’s Hugo Balta: We launched the bilingual digital destination One nacion

ESPN launched One nacion, a bilingual online destination that integrates relevant content of ESPN for Hispanic sports fans of in the US and serves as the central point for the content in English and Spanish from ESPN and ESPN Deportes.The site gathers stories of interest to a bilingual and bicultural audience, giving them easy access to content regardless of language.” One nación´s goal is to provide a voice that is inclusive and reflects all US Hispanic experience. The project is a collaboration between several entities on ESPN and ESPN Deportes. It shows the work produced by the chains, platforms and sites while serving better Hispanic audiences sailing along both cultures” Hugo Balta said, Senior Director of Multicultural Content for ESPN. One nacion also features original content that showcases the talent and experienced ESPN bilingual correspondents. Antonietta Collins of ESPN Digital Media and Alfredo Lomeli of ESPN Deportes are the hosts, presenting every two weeks video segments that focus on the latest hot topics of this diverse audience. Also, One nacion offers video series No hablo español (I do not speak Spanish), produced in Los Angeles that focuses on the perspectives of second and third generation of Latinos. One nacion digital is an expansion of the ESPN brand, created in 2013 to celebrate the Hispanic Heritage Month.